Communication Design

Fourth semester AMFI Project

For the assignment Communication Design, we had to form groups and create two products: a Magazine and an Online campaign for our own fashion brand.

We start this process with the creation of the 'Big Idea' also called the communication concept which is based upon the formulated communication strategy, created in the previous AMFI project.

I decided to create the Online Campaign as I'm very interested in how brands use technology to interact with consumers in innovative ways.

Results:

Brand DNA Board

1/1

Target Group

1/1

Brand and Communication Strategy

1/1

Collection

1/1

Big Idea

1/1

Online Campaign

1/8