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Mitsuba
Bolivian Fashion Brand
Because of Covid-19, and travel restrictions I had to take a semester off from school and stay in my home country, Bolivia. So, because of that, on August 2020 I decided to start a short internship of 3 months with this fashion brand called Mitsuba to do something productive.
During this internship, I got to practice most of what I learned in AMFI like concepting, visual identity, and visual merchandising. Also, I worked directly with the owner of the brand, sharing insights and ideas but still, most of the process and visual research I did for the Brand Book was done on my own.
(ALL THE TEXT IN THE FOLLOWING IMAGES IS IN SPANISH)
Previous Visual Identity




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New Visual Identity (Brand Book)




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Store Window Display Idea



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