Fashion Environment

Third semester AMFI Project

 

The Fashion Environment Project ​was based on pairing up with another person and, as a team, create a new

sub-brand for an already existing brand. The catch was that the new sub-brand had to target a new sub-segment. We chose to make it for Versace Jeans Couture, targeting the group 'Sporty Status Seekers'.

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My role in this project was primarily the visual identity, making the layouts for the boards, creating the collection in Illustrator and the 3D Store in Cinema 4D.